This workshop will be a very intense marketing session for online personals business.

Jean Luc Decaux (President & Co-CEO of JC Decaux) will provide an advanced session on outdoor advertising for online dating and social networking businesses. It will include selecting a target market, budgeting outdoor advertisement options and their effects (positive and negative). The outdoor advertising portion of this session will focus primarily on the US Market.

Jonathan Caputo (CEO of Developer Shed - popularly known on the web as devshed.com) will provide an advanced session on Search Enine Optimization (SEO) as a marketing strategy for online dating and social networking websites. Being the most cost efficient form of marketing producing some of the highest revenue streams, Search Enine Optimization (SEO) has become the most popular form of marketing for both affiliates and site owners. This session will specifically discuss techniques as they apply for online dating and social networking.