SPEAKER: Clara Shih

MOBILE, ENTERPRISE AND BUSINESS SOCIAL NETWORKING CONFERENCE

TOPIC: Enterprise Mash-ups: How Facebook is Changing Sales and Marketing

What does the rising prominence of online social networking sites like Facebook and LinkedIn mean for today's businesses? How can companies ensure their sales, marketing, and product development strategies fully consider these new technologies and user behavior?

Join Clara Shih (Founder of Faceforce), the first enterprise mash-up on Facebook, and Product Line Director of AppExchange at Salesforce.com, to learn about the future of social networking for business and strategies for building better customer relationships and communities using social data. You will hear about innovative ways software companies are transforming their customer, recruiting, reseller, and vendor relationships with online social networking technology.