MOBILE, ENTERPRISE AND BUSINESS SOCIAL NETWORKING CONFERENCE

TOPIC: Enabling Many Different Social Perspectives and Uses Within and Beyond an Enterprise


Social computing can be used and viewed in many different ways in an enterprise: social networking, expertise discovery, social information identification or discovery, knowledge distribution, social brainstorming, project workgroups, communities of practice, and many more. Each of these tasks embody some action on information, people or the software environment and can exist in a choice of different social contexts or perspectives: individual networks, small ad-hoc meetups, defined workgroups, long-term communities, and mass collaborations. Finally, these can exist across a mix of boundaries: internal, through the firewall, and external.

This presentation given by Rawn Shah (Practice Lead, Social Software Enablement - IBM) offers a framework on how such tasks, actions, perspectives, boundaries and governance options can interrelate into meaningful combinations and useful models, customizable to each organizations need. This, in turn, can help a CIO/IT team to envision a way to provision a diverse ecosystem of services to enable employees, partners and others to build a wealth of trust and social capital together.