MOBILE, ENTERPRISE AND BUSINESS SOCIAL NETWORKING CONFERENCE
TOPIC: How important is wireless/mobile for social networking? Case Studies from the Global Market
Is mobile access an added extension of the PC, or is it a separate medium with different users and capabilities? Currently,
PC online social networks rule the Internet. But global penetration of Internet-enabled mobile phones is more than double that of the PC Internet,
suggesting a massive opportunity for social networking via mobile devices.
In this presentation Giles Richter (CEO - Mowave) will survey current
lessons, including successes and failures, of taking social networks mobile versus mobile-centric social networks. It draws on case studies from
around the world, as well as real data from live web and mobile social networks. He will cover key differences between PC online and mobile access,
usage pricing, advertising, user behavior, service management, and revenue potential.