SPECIAL PRE-EVENT SESSION : SUCCESS WITH ENTERPRISE SOCIAL NETWORKING INITIATIVES--HOW TO PLAN, LAUNCH AND MEASURE PROJECTS WITH TWITTER, IPHONE AND OTHERS
(Wednesday June 24, 2009 - 2:00 PM to 5:00 PM)
This special session (by Registration Only) is provided by Chris Rollyson (Managing Director of CSRA). It is designed as an introduction to starting an effective enterprise social network and will cover:
SESSION 1: Executive Overview of Enterprise Social Networks
Overview of enterprise social networking & the Web 2.0 ecosystem
Using Twitter, virtual worlds, Facebook, LinkedIn and multimedia to drive engagement and business
SESSION 2: Business Cases & Solutions
Business case models: enterprise 2.0, Web 2.0, social networks
The vendor universe
SESSION 3: Blueprint to Enterprise Social Network Projects
Good practices and pitfalls
Using The Web 2.0 Ecosystem Audit
Using The Web 2.0 Readiness Assessment
Using the Social Network Life Cycle to create a revenue model
Using the Web 2.0 Adoption Curve to beat your rivals
Takeaways--
-Application templates for Twitter, Facebook, LinkedIn blogs and wikis
-Business case examples for driving revenue and cutting cost
-Vendor framework to compare external and internal solutions
-Web 2.0 Ecosystem Audit application templates
-Web 2.0 Readiness Assessment application templates
-Web 2.0 Adoption Curve
Note: Attendance at this event requires a separate registration
Christopher S. Rollyson has been a pioneer in innovation and enterprise transformation for over twenty years. As a management consultant and marketing executive, he has had a leading role in launching such game-changing offerings as: Java with Sun, e-business transformation with PwC Consulting, and SOA, Web services and architecture solutions with nVISIA and IBM. Managing Director of CSRA Inc. since 2006, he advises global firms and government agencies on strategy and programs for social networks and Web 2.0. using CSRA's methodology, the Social Network Roadmap. CSRA also offers the Executive's Guide to Web 2.0, which applies Twitter, Facebook, LinkedIn and others to enterprise processes. Previously at PricewaterhouseCoopers, he advised clients in many industries on transforming themselves with e-business during Web 1.0. Before that a marketing executive at KPMG, he transformed marketing for a twelve-state area with a digital knowledge strategy. Mr. Rollyson has done graduate work in strategy and economics at the University of Chicago. He has lived and worked in France, Italy, Germany, the Czech Republic, the U.K., Spain and the U.S.
