TOPIC: Microsoft's "Anytime, Anywhere" Long Term Strategy via Social Networking to Increase Revenue

Marty Collins, Microsoft's Group Marketing Manager, Windows Digital Marketing, will discuss Microsoft’s "Anytime, Anywhere" strategy for building and sustaining quality relationships with consumers on their terms. She will explain how Microsoft has created its own Windows community of active, engaged members and leverages the user-generated content of these “brand ambassadors.” She also will discuss Windows’ initiatives for conversing with customers in networks such as Facebook and YouTube.